Every path produces the same core artifact: a BCP file tree your agents can read. The difference is how much judgment, hosting, and operational support you need around it.
Use the hosted Encoder when you want the product path, not a raw prompt. It takes payment, collects your site and docs, runs a guided interview, and compiles a seven-file BCP draft.
This is the entry point for founders, small teams, and agencies that want real brand context without booking a strategy engagement.
Upload what you have. Encoder extracts usable signal and flags what still needs human judgment.
One question at a time. The interview pushes past vague language and saves as it goes.
Seven markdown files with voice, values, boundaries, claims, representation, visual guidance, and root metadata.
A file in a repo is useful. A stable, signed endpoint is better. Registry hosts the BCP tree so agents, vendor tools, and internal systems can fetch it before they speak.
Registry is in private beta while we finish signing, validation, fetch logs, and publisher attestation.
A stable endpoint for public baseline context and authenticated depth as the runtime matures.
Versioned writes from Encoder into the Registry through a signed server-to-server contract.
Built for MCP clients, vendor integrations, and internal agents that need brand context on demand.
Validation, signatures, fetch logs, and publisher attestation are the beta hardening track.
Enterprise encoding is for brands where the file has to carry real strategic judgment. We interview the people with the decisions in their heads, audit the materials, and install the context where agents actually work.
This is not deck delivery. It is brand infrastructure, with a strategist accountable for the encoded result.
We talk to founders, marketing leads, product, and customer-facing staff. The BCP reflects the real brand, not just marketing's version.
We read decks, guidelines, website copy, campaigns, help content, sales material, and competitor positioning.
Seven files, deeply researched and precisely written. Claims are verified. Boundaries are explicit.
We help connect the BCP to the agents and tools that will use it.
We test your BCP against ChatGPT, Claude, Perplexity, and Gemini. We verify the agents actually read it and represent you correctly.
Review cycles and refinement stay available while your team learns where agents drift.
| Encoder · $99 | Registry · $49/mo | Enterprise · $25K+ | |
|---|---|---|---|
| Guided Encoder session | ✓ | ✓ | ✓ |
| Seven-file BCP draft | ✓ | ✓ | ✓ |
| Hosted Registry endpoint | — | ✓ | ✓ |
| Signed publish path | — | Beta | ✓ |
| Senior strategist session | — | — | ✓ |
| Stakeholder interviews | — | — | ✓ |
| Agent testing & verification | — | — | ✓ |
| Post-delivery support | — | Beta | Custom |
BCP is an open standard. If you want to adopt it without paying Encoded, use the free authoring prompt, fork the template, and publish the files yourself.
The paid product exists for teams that want a guided workflow, stronger extraction, Brain-backed refinement, and a hosted runtime.
The free path is still real. The hosted path is now real too.