Encoded does that work. We translate the tacit knowledge in your best people's heads into something every agent in your stack can read. Your team. Your vendors. The consumer AIs describing you to people who have never been to your site.
Encoder is live · BCP v0.1
AI agents are writing your copy, buying your media, briefing your partners, and describing you to your customers. Some work for you. Most do not. None of them know who your brand is. We fix that.
The $99 Encoder turns your site, documents, and interview answers into a seven-file Brand Context Protocol tree. Registry hosting is the next paid runtime.
The brand deck rotting on a shared drive is the antagonist of this decade. Your agents can't read it. So your customers can't feel it.
Every touchpoint an agent creates is a brand moment. When agents do half your marketing, brand fidelity stops being a guidelines problem. It becomes an infrastructure problem.
The judgment of your senior marketers needs to live somewhere every agent can reach before it acts.
Encoded does that work. We translate the tacit knowledge in your best people's heads into something every agent in your stack can read. Your team. Your vendors. The consumer AIs describing you to people who have never been to your site.
In the world of agentic marketing, brand fidelity is an infrastructure problem, not a guidelines problem.
Encoded gives machines the same kind of brand judgment a senior marketer would bring into the room.
A versioned, machine-readable expression of your voice, values, boundaries, claims, and positioning. Authored once. Updated like a living document.
Hosted on your domain or through our Registry runtime. Agents get one source of truth before they write, classify, summarize, or sell.
Internal copy agents, media platforms, vendor tools, and consumer AIs can all reference the same source of truth. Brand fidelity at agent speed.
Pay once, upload what you have, and answer a focused interview. Encoder extracts the signal and writes your first BCP file tree.
The draft is scored, refined, and checked for weak claims, vague voice rules, and missing boundaries before you trust it.
Your brand context becomes a signed, hosted endpoint agents can fetch before they write, classify, sell, support, or summarize.
Start with the self-serve Encoder. Use Registry hosting when agents need a stable endpoint. Bring us in when senior judgment has to be in the room.
Upload your materials, take the guided interview, and get a seven-file BCP draft your agents can read.
Serve signed BCP files from a hosted runtime, with fetch logs and a path to verified publisher attestation.
We run the encoding with your team, resolve contradictions, verify claims, and install the result across your agent stack.
The free authoring prompt remains available for anyone who wants to adopt BCP without paying Encoded.
The protocol is a spec. These are the execution paths. Real agents, real platforms, fetching real brand context before they act.
BCP is open. Encoded is the product path for teams that want the work done, refined, hosted, and maintained.
Spec under CC BY 4.0, reference code under MIT. Read the technical spec at brandcontextprotocol.dev.
Manifesto
The brand deck rotting on a shared drive is the antagonist of this decade. Your agents can't read it. Your vendors won't. ChatGPT never will.
A brand consultancy that can't encode its own brand into BCP has a credibility problem. So we ship ours in public, at encodedbrands.com/.well-known/brand.md. It's the reference template every brand forks.
The snippet on the right is pulled live from our voice.md at build. It's the same file our copy agents read before they write anything under the Encoded name.
--- parent: /.well-known/brand.md file_type: voice last_updated: 2026-04-17 --- # Voice Encoded sounds like a senior brand strategist who has stopped needing to prove anything and started needing to build something. Confident in the work, impatient with noise, kind to the reader. ## Voice attributes - **Direct.** Short sentences by default. No hedging. If we believe it, say it. - **Optimistic, not naive.** We're bullish on brand in the agentic age, and we're honest about the stakes if brands don't move. We name the threat and the opportunity in the same breath. - **Expert, not academic.** We know the work. We don't show off by demonstrating that we know the work. No five-dollar words where one-dollar words do the job. - **Plain-language.** We translate. We'd rather be understood than impressive. Jargon earns its keep or gets cut. - **Convicted.** We have a thesis and we argue for it. Brand fidelity matters. Agents need context. The protocol is open for a reason. Say so.
Working prototype
We are testing the full path now: paid Encoder session, BCP draft, Brain refinement, and Registry publish. Early users should expect product edges and real output.